MG Dynamo: Out With the Old, In With the New

Marking MG's 90th anniversary and meant as a preview to the British marque's future plans, the Dynamo electric concept was revealed this week at a private exhibit in London.
2105 MG Dynamo Concept 1 photo
Photo: MG
If you're into British cars, then you know that MG has been going through great financial difficulties and a personality crisis for at least 20 years or so. BMW AG, the MG Rover Group and the current Chinese owner tried to breath new life into the carmaker's model lineup, but failed gracefully each and every time.

SAIC Motor, the current owner of MG, wants to shift the way we think about the brand by encompassing modern design cues and technological advancements into the British marque's current range of vehicles. However, the MG3 supermini and MG6 sedan don't really cut the mustard, not by a long shot. That's why the Longbridge based manufacturer will have a go at testing European market response to a small electric MG.

Similarly sized to the Volkswagen Up!, the Dynamo concept car is based on the Roewe E50 electric vehicle sold in China. Propelled by a 70 horsepower electric motor with 114 lb-ft (155 Nm) of torque available instantly, the Dynamo is capable of accelerating from 0 to 31 mph (0-50 km/h) in 5.3 seconds and has a minimum range of 50 miles, with a full charge cycle taking up to six hours.

Needless to say, these less-than-modest figures don't compare with what the VW e-Up!, Nissan Leaf or Renault Zoe have to offer. We don't know what MG is thinking, but without competitive advantage, the production version of the Dynamo EV will most certainly account as another financial flop in the struggling British marque's recent history.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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