We've all seen people walking on fire. Back in the 60s when the hippies started doing it, this was strange and almost seemed surreal, but nowadays we turn a blind eye. Yet what if we told you there was a car that could walk on fire with no prior preparations - could you ignore that? Probably not!
That's exactly what Mazda did in a UK commercial that promotes the i-Stop system on the 3er compact. We saw the ad about a month ago and immediately though it was fake, done using special affects. But earlier today, Mazda UK released a behind-the-scenes video and the whole thing is very real.
Special effects experts built a giant metal grill onto which coals were placed. They were showered in gasoline and set on fire, after which stunt driver Paul Swift (Ross Swift's son) gingerly drove a Mazda3 hatchback onto the scorching blaze.
Amazingly, the fire doesn't detonate the tires or boil the gas in the tank. They even have the audacity to let the i-Stop system cut off the engine for a few seconds, after which it kicks back into life.
Besides the i-Stop system, which is standard across the Mazda3 range, you can also have the i-ELOOP brake energy regeneration system that saves even more fuel. We're big fans of the Mazda compact, especially when it offers so much more than a Golf for the same money. They also took a no-nonsense approach to engine building and decided against downsizing, which means no turbo lag and no out-of-warranty turbo repairs. Thank goodness for the Zoom Zoom guys!
Special effects experts built a giant metal grill onto which coals were placed. They were showered in gasoline and set on fire, after which stunt driver Paul Swift (Ross Swift's son) gingerly drove a Mazda3 hatchback onto the scorching blaze.
Amazingly, the fire doesn't detonate the tires or boil the gas in the tank. They even have the audacity to let the i-Stop system cut off the engine for a few seconds, after which it kicks back into life.
Besides the i-Stop system, which is standard across the Mazda3 range, you can also have the i-ELOOP brake energy regeneration system that saves even more fuel. We're big fans of the Mazda compact, especially when it offers so much more than a Golf for the same money. They also took a no-nonsense approach to engine building and decided against downsizing, which means no turbo lag and no out-of-warranty turbo repairs. Thank goodness for the Zoom Zoom guys!