Mazda has just announced that the MX-5 Kendo Special Edition will go on sale on March 1 in the United Kingdom, with pricing to start at £19,255 for the soft-top version and at £22,320 for the roadster coupe. The special series has been introduced to celebrate global production of the Mazda MX-5 passing 900,000 units, with only 100,000 units of the roadster built in the United Kingdom.
The name of the car comes from "The way of the Sword" which is a Japanese martial art famous for what Mazda calls "fighting spirit, eye-catching dynamic movement and refinement".
Both models are based on the SE trim level and come with a unique Stone Leather interior (with Stone coloured stitching on the steering wheel, gear knob and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminium style-bar trim and aluminium pedals. In addition, the Kendo Roadster Coupe comes with a premium BOSE audio system, Bluetooth hands-free and cruise control.
“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” comments Mark Cameron, Sales Director, Mazda UK.
“In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media. The enhanced practicality of the third-generation models, has enabled the MX-5 to become much more than a ‘sunny weekend’ car and our Roadster Coupe now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”
The name of the car comes from "The way of the Sword" which is a Japanese martial art famous for what Mazda calls "fighting spirit, eye-catching dynamic movement and refinement".
Both models are based on the SE trim level and come with a unique Stone Leather interior (with Stone coloured stitching on the steering wheel, gear knob and handbrake), unique 17-inch alloy wheels, exterior badging and floor mats, plus front fog lamps, heated seats, brushed aluminium style-bar trim and aluminium pedals. In addition, the Kendo Roadster Coupe comes with a premium BOSE audio system, Bluetooth hands-free and cruise control.
“Special Edition models of Mazda MX-5 have always been eagerly received by UK consumers and I’m sure the two new Kendo models will trigger a strong wave of fresh interest in our long-running star performer,” comments Mark Cameron, Sales Director, Mazda UK.
“In Britain, the Mazda MX-5 has enjoyed 20 years of incredible popularity, with UK customers accounting for over 10 percent of global sales, while it has received a host of ‘best sportscar’ awards from motoring and consumer media. The enhanced practicality of the third-generation models, has enabled the MX-5 to become much more than a ‘sunny weekend’ car and our Roadster Coupe now accounts for the majority of sales as buyers look to use their Mazda sportscar all-year round.”