Mazda Aims 22% Sales Increase in China

Mazda Motors has had a very successful year on the Chinese market in 2009, with its sales posting a 41 percent year-to-year increase, and the company has set a 22 percent increase target for 2010, as Gasgoo reports.

Last year, Mazda’s two Chinese joint-ventures, FAW Mazda and Chang’an Mazda sold 106,982 respectively 72, 697 vehicles. This can be translated into a 27 percent, respectively 69 percent increase. A part of this was achieved through the fact that the two JVs have inaugurated 42 dealerships in China.

According to Gasgoo, Chang’an Mazda Motor sales now handles Mazda3 Imports. These has been transferred from FAW Mazda Motor Sales Co. in order to balance the economic efficiency of the two joint-businesses.

Each of the two companies has its own stake of the Mazda Range. FAW Mazda handles the Mazda6 sedan, the Mazda5 MPV, the MX5 sports car and the CX-7 SUV. Chang’an Mazda’s line-up includes the imported Mazda 3 compact sedan, the domestic-produced Mazda3 hatchback and Mazda2 sub-compact. Through these scheme, Mazda expects to achieve its sales target, with 2010 sales expected to see a 22 percent increase to 220,000 units.

China’s January 2010 automotive sales rose an impressive 84 percent compared to the same month of 2009, totaling 1,218,722 passenger vehicles. This figure can be translated into a 5.1 percent increase over the one posted in December 2009. Global rating agency Moody’s has updated its 2010 forecast for the light Chinese vehicle market from 11.8 million units to 14.3 million units. The agency predicts that 2011 will see 15.7 million cars being sold on the Chinese market.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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