Photo: Lincoln
Remember when Ford announced with pomp and circumstance that an electric crossover is in the pipeline? How about when the first teaser for the Mustang Mach-E said Mach 1, enraging Mustang enthusiasts beyond forgiveness? Word has it Lincoln may bring back Mark nomenclature for the automaker’s first-ever EV, scheduled to arrive in 2022 with a starting price of approximately $70,000.
Mark E is how Car & Driver calls the yet-to-be-named utility vehicle, and this nameplate can trace its roots back to the 1950s with the Continental Mark II personal luxury car. As opposed to the Y-block V8 with 368 cubic inches (6.0 liters) of American rumble, the newcomer will ignore the advancements in internal combustion in favor of four electric motors for the range-topping configuration.
“What, how come four e-motors?” The Ford Motor Company of which Lincoln is a part of has a history with Rivian, the company that’s going to roll out the R1T pickup truck and R1S utility vehicle with three rows of seats. Both models feature a quad-motor powertrain driving each wheel individually.
Car & Driver also speculates that “Lincoln will offer a less powerful dual-motor setup with longer range” and “multiple capacities” for the lithium-ion battery sandwiched into the skateboard-style chassis of the Mark E. Air springs and hydraulic roll control may also be employed, but then again, only time will tell how committed Lincoln is to make the e-SUV as comfy as possible.
However, there’s something that must be highlighted about the report. Searching the United States Patent and Trademark Office for Mark E returns exactly four results that don’t have anything to do with automobiles, Lincoln, or the Ford Motor Company. In other words, this moniker is a placeholder.
In addition to coupes, sedans, a few concepts, and the LT pickup truck, Lincoln has used a variation of the Mark nomenclature – namely MK – in the 2000s as well as 2010s. The return of the Continental has put an end to the “emm kay” designation, and even the mid-cycle refresh of the MKX is called Nautilus. On that note, returning to the Mark series in the form of the Mark E sounds very unimaginative.
“What, how come four e-motors?” The Ford Motor Company of which Lincoln is a part of has a history with Rivian, the company that’s going to roll out the R1T pickup truck and R1S utility vehicle with three rows of seats. Both models feature a quad-motor powertrain driving each wheel individually.
Car & Driver also speculates that “Lincoln will offer a less powerful dual-motor setup with longer range” and “multiple capacities” for the lithium-ion battery sandwiched into the skateboard-style chassis of the Mark E. Air springs and hydraulic roll control may also be employed, but then again, only time will tell how committed Lincoln is to make the e-SUV as comfy as possible.
However, there’s something that must be highlighted about the report. Searching the United States Patent and Trademark Office for Mark E returns exactly four results that don’t have anything to do with automobiles, Lincoln, or the Ford Motor Company. In other words, this moniker is a placeholder.
In addition to coupes, sedans, a few concepts, and the LT pickup truck, Lincoln has used a variation of the Mark nomenclature – namely MK – in the 2000s as well as 2010s. The return of the Continental has put an end to the “emm kay” designation, and even the mid-cycle refresh of the MKX is called Nautilus. On that note, returning to the Mark series in the form of the Mark E sounds very unimaginative.
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