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Lifted 1977 Ford F-150 Is Why Old Trucks Are Cooler Than New Ones

1977 Ford F-150 12 photos
Photo: Vanguard Motors
1977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-1501977 Ford F-150
Why spend close to $30,000 on a brand new Ford F-150, the likes of which everybody’s gonna get when you could blow away double that on a 44-year old version of the same thing, but one the likes of which no one else has?
As we’ve often seen while journeying through the world of custom cars and rich collectors, new means nothing there. Sure, the 2021 version of the pickup can haul things like a champ, and it comes with fancy gizmos such as that Trailer Light Check thingy, but it will never, in a million years, have the appeal and instantly-recognizable looks of sixth-gen.

That’s partially because carmakers today have dropped any hint of individuality from their design as they chase supremacy in the segment through some other means. Look at a modern-day Ford, a Chevy, or a Ram, and they all kind of look the same. Glance a bit at the pickups of old, and you’ll see what we mean.

Individuality is what carmakers did best decades ago, and there’s probably no better proof of that than this here F-150. Sure, it got a major helping hand in looking this good and unique, in the form of a long and costly nut-and-bolt restoration process, but that’s why those are for, after all.

Wrapped in black and red over a black vinyl and cloth upholstery, the truck was spared any unnecessary embellishments and tune-ups, coming to the world in almost stock configuration, and fielding a 351ci (5.7-liter) under the hood and a 3-speed automatic transmission to go with it.

Looking so fine as it sits on the lifted suspension and shining with all the brightness a truck its age usually have, the machine comes with a sticker price to match: $69,900 is what it reads, which is almost double the price of its bare-bones newborn sibling.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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