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Lexus Turns Sunny Side Up in Britain

Rainy Britain might not be the first place you think of when trying to market you convertible models, but it’s actually the country with the biggest appetite for open-top cars in the whole of Europe. With the heat waves coming soon, this is the perfect time for Japanese luxury brand Lexus to Market its sunny side.

Even if the sun turns to dreary rain, Lexus has all the basics covered with its IS 250C coupe-convertible and a panoramic roof option for the RX 450h SE-I luxury crossover.

The IS 250C is one of the most stylish coupe-convertibles on the market, with its gleaming front end and quiet deploying electric folding roof that can let you enjoy open-top motoring in a matter of seconds at the touch of a button. To add to the appeal of the model, Lexus has announced it is now available in a special Limited Edition version.

Just 50 examples are being made with a distinctive black and red semi-aniline fine leather interior, perfect for attracting attention when driving with the top down. Each car also comes with a numbered badge denoting its special status, discreetly fixed inside the glovebox.

Based on the regular SE-L model, the Limited Edition comes as standard with 18-inch alloy wheels, eight-way electrically adjustable front seats with built-in ventilation and heating, cruise control, electric one-touch easy access to the rear seats, climate control that automatically adjusts temperature settings when the roof is down and cruise control. The Limited Edition is on sale now, price £39,990 on the road in Britain.

For those who want to enjoy the sun a little bit less, the RX 450h SE-I can be specified with a panoramic glass roof. The fixed factory-fitted roof lets light flood into the cabin and gives everyone on board an excellent view. It is available as a build-to-order option, price £900.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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