Photo: Kleber Silva
Thirty years ago people were certain electric cars were stupid. Twenty years ago, Volvo and Lexus weren't taken seriously as luxury brands. And ten years ago, people were still convinced Lamborghini was never going to build an SUV.
But if history has taught us anything, it's that bigger and more expensive is always better. A business model also can't stay the same; otherwise, competitors are going to offer the same thing for less money. And that's why we believe Lamborghini will eventually have a 7-seater.
The idea didn't come to us by accident but from a rendering made by Kleber Silva, who released what we can only presume to be a 6- or 7-seat version of the Urus. Apparently, it's based on the Skoda Kodiaq, which is a mistake, but the thinking behind it may be substantial.
The Urus is not based on some excellent supercar platform and is instead a normal SUV with a 4-liter V8 engine, much like the upcoming Audi RS Q8 or AMG GLE 63. Once a company launches its first SUV and sees how successful it can be, the sudden reaction is usually to add another one and make more money.
That's why Alfa Romeo is working on a bigger Stelvio and Jaguar an XJ-sized luxury SUV. So somebody at Lamborghini must have asked the question "but what if we made the Urus even more practical."
The only thing holding this back would be "brand dilution," which is the same thing that delayed the development of the Urus in the first place. But we think the Lamborghini brand is way more sold than Ferrari, and since the LM002 was put together decades ago, people believe performance SUVs are in this Raging Bull's blood, so much so that even a pickup truck might work.
We're serious. To make a profit, Lamborghini only needs to find a couple of thousands of people who can spend $200,000 on a truck. And they exist.
The idea didn't come to us by accident but from a rendering made by Kleber Silva, who released what we can only presume to be a 6- or 7-seat version of the Urus. Apparently, it's based on the Skoda Kodiaq, which is a mistake, but the thinking behind it may be substantial.
The Urus is not based on some excellent supercar platform and is instead a normal SUV with a 4-liter V8 engine, much like the upcoming Audi RS Q8 or AMG GLE 63. Once a company launches its first SUV and sees how successful it can be, the sudden reaction is usually to add another one and make more money.
That's why Alfa Romeo is working on a bigger Stelvio and Jaguar an XJ-sized luxury SUV. So somebody at Lamborghini must have asked the question "but what if we made the Urus even more practical."
The only thing holding this back would be "brand dilution," which is the same thing that delayed the development of the Urus in the first place. But we think the Lamborghini brand is way more sold than Ferrari, and since the LM002 was put together decades ago, people believe performance SUVs are in this Raging Bull's blood, so much so that even a pickup truck might work.
We're serious. To make a profit, Lamborghini only needs to find a couple of thousands of people who can spend $200,000 on a truck. And they exist.
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