The Fiat 500 is going back to America and is doing it the right way. The electric variant of the iconic tiny model plays on the same team as Jennifer Lopez.
The car shows up in JLO's latest music video featuring Latto for her single "Can't Get Enough," from her ninth studio album "This Is Me… Now." It is her first major musical project in almost a decade. The 30-second teaser video shows the 54-year-old star dancing and walking as if the street is a catwalk where the Fiat 500e is also making a splash.
The first part of the short teaser brings footage from the first Fiat commercial in which Jennifer Lopez starred to promote the 500C. As the video shows, she hasn't changed much over the years. But the Fiat has as it has gone electric.
It is one more episode of the long-term partnership between Fiat and Jennifer Lopez. The star advertised for the 500 for the first time more than a decade ago.
The new Fiat 500e version is the second drop of the 2024 Fiat 500e collection in the United States. Customers can order it starting March 12. The first one was the RED edition, unveiled back in December and available for order in the US starting in the first quarter of 2024 as the first electric vehicle from Stellantis.
The model comes with an electric motor, which generates 111 horsepower (113 metric horsepower) and 148 pound-feet (200 Newton meters) of torque. The city car accelerates from 0 to 60 mph (0 to 97 kilometers) per hour in 8.5 seconds and reaches a top speed of 93 mph (150 kph). It doesn't sound like the type of car JLO is accustomed to. She's been spotted driving a Rolls-Royce Phantom, a Drophead Coupe, and other ultra-luxury, ultra-expensive models.
A lithium-ion battery, with a capacity of 42 kWh with a Level 2 (11 kW) charge time of four hours and 15 minutes, stores enough energy to make the electric Fiat drive as far as 149 miles (240 kilometers) before it needs to be plugged in again.
The spot can be watched on Fiat brand's social media channels, including Facebook, Instagram, TikTok, and on YouTube. Fiat brags about being the first automotive brand to incorporate a “product drop” strategy to create a buzz and encourage customer loyalty. We have yet to see if the strategy works. The one creating a buzz will indeed be Jennifer Lopez.
Fiat and JLO originally teamed up in 2011 to promote Fiat's return to America. It was, unfortunately for both of them, an absolute fiasco, with the Italian brand selling only 605 units last year. The 500 was not part of the carmaker's portfolio in the US.
Fiat will “drop” (meaning “release”) several limited-run variants of the model to keep it interesting and fresh to customers.
The 500 is coming back to America the year Fiat celebrates 120 years as an automaker.
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