Jeep CEO Still Wants a Proper Pickup

The last authentic Jeep pickup didn’t fair so well. The Comanche was a product based on their origin Cherokee platform, but strong competition from other brands, especially from Dodge and Chrysler, saw it being canceled in 1992.
Jeep Gladiator 1 photo
Photo: Jeep
At the recent 2011 Los Angeles Auto Show, Jeep CEO Mike Manley took a more focused stand on the matter of a dedicated Jeep pickup, saying it needs to be a proper off-roader first and foremost.

“If we were doing something like that, for it to be monetized properly, we’d likely partner it with another, equally appropriate, platform,
” Manley said during Jeep’s press conference at the auto show while standing next to a Wrangler-based Gladiator pickup concept, according to

I wouldn’t want to come to market with anything that wasn’t Jeep capable, no matter where we’d sell it. “No matter what we do, it will have to play to our Jeep strengths and be different than anything Ram would do,” Manley continued.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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