Infiniti Launches Digital Art Competition

The Japanese luxury automotive brand announced today the launch of the Infiniti Digital Art Competition, a first ever international and free-to-enter year-long contest. Comprising three distinct themes, the designs should reflect Infiniti products, but in the form of digital art.

Participants may submit their work in two distinct categories: interior display (computer-generated videos, images and sculptures), and external projection.

Artists are invited to use a combination of techniques, namely 2D or 3D projections holograms and can use elements of the Infiniti Centre retail outlet, such as the bespoke and luxury furnishings. Any art submitted will need to meet key requirements which, include a clear demonstration of the automaker’s Japanese DNA, while an Infiniti car must equally be present at the heart of the masterpiece.

Entries will eventually make it to a shortlist of a total of 50 works that will subsequently be put forward to a dedicated jury composed of highly-regarded names from the world of motorsport, the industry, advertising consultancies, design influencers, and internationally acclaimed personalities from the sphere of digital art.

The overall winner of each of the themes will be determined by the total votes cast online by visitors to each of the launch events where the artworks have been displayed, and will receive a prize of €10,000 in addition to a place in the Competition’s grand finale to be crowned the Champion of the contest.

The first of the three distinct themes is entitled ‘Inspired Performance’, and will be open for entry on the designboom and Infiniti websites from today until July 8, 2011, will ask each of the entrants to draw their ideas from the beautiful and flowing design profile of the Infiniti model range, and the vehicle manufacturer’s partnership with the Red Bull Racing team.

To enter the competition and to view terms and conditions, visit this link.