Honda Reaches One Million Fan Mark on Facebook

As social media is becoming a force to be reckoned with in today's world, automakers are following the trend and have managed to have a huge impact in the game. So is the case with automotive manufacturer Honda, whose Facebook page has recently reached (and passed) the one million fan mark.

Celebrating this important feat, Honda decided to launch the "We're Fans of You Too" Week on Facebook by showing some personalized love back to its fans. Every day during "We're Fans of You Too" Week, Honda will pay tribute to its Facebook fans with some personal appreciation.

"We're honored to have one million Honda brand Facebook fans and we wanted to show our appreciation in a meaningful way," said Alicia Jones, social media strategist at American Honda Motor Co., Inc. "How many people do you know who would carve someone else's name into their hair? We're so fortunate to have amazing and dedicated Honda brand fans. And, that's the kind of commitment our associates have to our fans. We really do love them back."

This effort extends a series of feel-good surprises, known as "Honda Loves You Back," which have taken place during the past year on Facebook. Honda wanted to find ways to connect with fans and show appreciation to current Honda owners. Examples of "Honda Loves You Back":

• Surprising Honda owners by paying for their parking at a Honda Center sporting event
• Giving Honda owners a free car wash, free lunch, and even a free back rub in Atlanta
• Paying for Honda owners' parking at Aquarium of the Pacific in Long Beach, Calif.