Honda Civic "Study Break" Social Marketing Tour Kicks Off

The North American division of Honda announced today the launch of the Civic "Study Break" social marketing tour designed to promote the six all-new models of the 2012 Honda Civic at select universities on the West Coast. The tour will also allow college students the chance to win a 2012 Honda Civic Si Coupe.

Hosted on the Honda Civic's Facebook page, "Study Break" social marketing tour the aims to connect with college students in a fun and engaging manner by providing them with the opportunity to explore the Civic lineup.

The tour kicks off on April 21, 2011 at the Arizona State University campus and continues on to five other universities through May 12, 2011. Students will have the opportunity to explore various Civic models and receive a free lunch by texting special codes found on the vehicles.

They can also register at the following link for the chance to win a 2012 Honda Civic Si Coupe. The tour stops include: University of Arizona (April 28); University of Southern California (May 3); University of California, Los Angeles (May 5); Stanford University (May 10) and University of California, Berkeley (May 12).

"The goal of the Civic 'Study Break' tour is to engage with young buyers and introduce them to the all-new Civic," said Tom Peyton, brand manager at American Honda Motor Co., Inc. "It offers a unique and fun way for students to learn about the Civic's new interactive technologies and personalization features."

The 2012 Civic comes in several variants, namely a standard coupe and sedan models, two sporty Si versions, one hybrid, one natural-gas alternative-fuel variant and an all-new model—the Civic HF.