Photo: Ford
The Blue Oval wants to keep the sales advancement of the all-electric F-150 Lightning and joins Tesla's EV price wars in anticipation of new foes like the 2024 Chevrolet Silverado EV RST and 2024 GMC Sierra EV Denali plus the 2025 Ram 1500 REV.
According to the sales tally of the first three months of the year, the Ford F-Series remained America's favorite nameplate overall and their large pickup truck darling with 152,943 units of the F-Series, plus 3,268 heavy trucks. Of the former count, the F-150 Lightning reached 7,743 deliveries – which is no less than 80.4 percent better than the sales during Q1 of 2023.
Obviously, Ford wants to keep up the pace, especially after an undisclosed fault forced them to cease deliveries for a while. Plus, the EV pickup truck wars are heating up once again. Right now, the 2024 Rivian R1T Adventure starts from $69,900, followed by the $79,990 Tesla Cybertruck AWD (the $61k RWD model is not delivering yet), and the GMC Hummer EV kicking off at no less than $96,550. Alas, thanks to its recent rearranging of the 2024 model year's MSRPs, Ford's F-150 Lightning trumps all of them.
Not long ago, Ford announced that it was slashing prices of select trims by up to $5,500, and the new base MSRP for the Lightning XLT dropped $2k to $62,995 instead of $64,995. Now, they're also opening the order books across the online portal for the 2024 Ford F-150® Lightning trucks, which are again shipping as usual from the Rouge Electric Vehicle Center. Aside from the price drops – which make the Flash Extended Range model especially compelling, starting from $67,995 (plus $2,095 for destination) with a 320-mile EPA range estimate, there were also some tech updates for the current model year.
Those include a Vapor Injection Heat Pump System, the patented feature that uses "vapor injection in both heating and cooling modes to help optimize system performance in various ambient temperatures." There's also an updated charging speed display on the instrument cluster; the Tow Technology Package becomes standard on XLT and higher trims with Smart Hitch and On-Board Scales, 360 Degree Camera, Pro Trailer Backup Assist, Pro Trailer Hitch Assist, and Trailer Reverse Guidance.
Also, the Pro Power Onboard function now works even when the truck is off, there's a Walk Away Lock functionality, and Ford's BlueCruise hands-free highway driving system is an option on select trims with new functions - Lane Change Assist or In-Lane Repositioning. There is one trim with an unchanged MSRP – Platinum Extended Range, costing $84,995 – but starting in May, customers can order the new Platinum Black package for an additional $8k.Other options include the $1,100 Max Trailer Tow Package and $500 Ford Mobile Power Cord.
Obviously, Ford wants to keep up the pace, especially after an undisclosed fault forced them to cease deliveries for a while. Plus, the EV pickup truck wars are heating up once again. Right now, the 2024 Rivian R1T Adventure starts from $69,900, followed by the $79,990 Tesla Cybertruck AWD (the $61k RWD model is not delivering yet), and the GMC Hummer EV kicking off at no less than $96,550. Alas, thanks to its recent rearranging of the 2024 model year's MSRPs, Ford's F-150 Lightning trumps all of them.
Not long ago, Ford announced that it was slashing prices of select trims by up to $5,500, and the new base MSRP for the Lightning XLT dropped $2k to $62,995 instead of $64,995. Now, they're also opening the order books across the online portal for the 2024 Ford F-150® Lightning trucks, which are again shipping as usual from the Rouge Electric Vehicle Center. Aside from the price drops – which make the Flash Extended Range model especially compelling, starting from $67,995 (plus $2,095 for destination) with a 320-mile EPA range estimate, there were also some tech updates for the current model year.
Those include a Vapor Injection Heat Pump System, the patented feature that uses "vapor injection in both heating and cooling modes to help optimize system performance in various ambient temperatures." There's also an updated charging speed display on the instrument cluster; the Tow Technology Package becomes standard on XLT and higher trims with Smart Hitch and On-Board Scales, 360 Degree Camera, Pro Trailer Backup Assist, Pro Trailer Hitch Assist, and Trailer Reverse Guidance.
Also, the Pro Power Onboard function now works even when the truck is off, there's a Walk Away Lock functionality, and Ford's BlueCruise hands-free highway driving system is an option on select trims with new functions - Lane Change Assist or In-Lane Repositioning. There is one trim with an unchanged MSRP – Platinum Extended Range, costing $84,995 – but starting in May, customers can order the new Platinum Black package for an additional $8k.Other options include the $1,100 Max Trailer Tow Package and $500 Ford Mobile Power Cord.
Google News