2024 Ford F-150 Gets the Roush, Scratches Tuning Itch With a Performance Overhaul

2024 Roush Ford F-150 official reveal with pricing 7 photos
Photo: Roush Performance
2024 Roush Ford F-150 official reveal with pricing2024 Roush Ford F-150 official reveal with pricing2024 Roush Ford F-150 official reveal with pricing2024 Roush Ford F-150 official reveal with pricing2024 Roush Ford F-150 official reveal with pricing2024 Roush Ford F-150 official reveal with pricing
According to the official first-quarter sales report card for the American automotive market, Ford's F-Series remains the country's favorite large pickup truck, still towering above the Chevy Silverado and Ram Trucks.
The first three months of the year showed a slight drop of the F-Series to almost 153k units, but the Chevy Silverado was still far behind at nearly 130k units, while the GMC Sierra only clocked in some 68,597 deliveries. The Ram P/U (comprises both the light-duty and heavy-duty lines) sold 89,417 units during the first quarter of 2024.

So, even with a slight drop, America's favorite truck line is safe from its rivals. No worries, the figures will rebound during the next three quarters – Ford has a fresh Super Duty generation on sale, and they also just refreshed the 2024 model year for the F-150, so deliveries are poised to rise once again. Plus, the aftermarket realm is also eager to get hold of the latest F-Series release.

As such, it is no wonder that soon after the 2024 Ford Super Duty felt the Roush to get its F-250 and F-350 versions overhauled, the 2024 Ford F-150 also got a tuning itch it needed to scratch. Thus, meet the 2024 Roush F-150, Ford's greatest pickup taken through "20 years of truck performance." The result is "designed to dominate" through its "ultimate blend of aggressive styling and high-performance upgrades."

More precisely, the refreshed truck shows "the iconic Roush aesthetic" via a high-flow grille with all-new integrated Roush lighting for the letters and functional vents that aren't just for show but also to "optimize engine cooling for enhanced performance." The lower bumper was also redesigned and sports red tow hooks, and at the back, the bumper has integrated Diode Dynamics flood lights that can act as additional reverse lights or camper aids.

Underneath the body there's Roush's performance coil-over suspension and 20-inch off-road wheels shod in 3-inch General Tire Grabber A/TX all-terrain tires. Inside, the custom touches include Roush leather for the seats in Coffee Brown or black, the Roush Ready Package, and there's also a Roush Premium Audio System by Alpine with dual subwoofers in the back. The signature touches are comprised of a serialized dash badge and tailgate, a fender extractor badge or custom-molded floor liners and R key fobs, and the Roush bedside graphic package in black or silver.

Roush Performance doesn't say which variants of the 2024 Ford F-150 are available for customization, but we know the company still backs up its tuning enhancements with "an industry-leading 3-year, 36,000-mile limited warranty" after rigorous engineering and testing. Also, prepare for the classic markup – two years ago, the 2022 Roush F-150 standard package was $18,500, and now the 2024MY comes with a starting quotation of $25,150 above the base vehicle's MSRP.

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About the author: Aurel Niculescu
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Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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