Ford Motor Co. has teamed up with Detroit-based luxury goods manufacturer Shinola to celebrate the Mustang’s 50th anniversary with the release of a premium limited edition wristwatch.
To be released later this year, the commemorative watch will exemplify Shinola’s passion for quality products and will feature Swiss movements, a scratch-resistant sapphire crystal face and premium black leather for the hand. Also, the face of the watch will wear the unique Mustang 50 Years logo.
“Mustang is one of the greatest icons in American manufacturing history,” said Jacques Panis, Shinola’s director of strategic partnerships. “We reached out to Ford because we thought it makes perfect sense, as we share the same passion for craftsmanship and domestic manufacturing.”
“Like the Mustang itself, we want our licensed products to convey an attitude of strength, passion and quality,” said John Nens, Ford lead for global brand licensing. “Shinola embodies all of these things and is a perfect fit to celebrate this special moment in automotive history.”
Ford will unveil several Mustang 50 Years products over the next few months, with 50 companies being commissioned by the Blue Oval to create anniversary products such as shirts, jackets, pinball machines and many more.
Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer. Full profile
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