Ford Is the World's Top-Selling Pickup Truck Maker, Builds One Every 33 Seconds

Ford Is the World's Top-Selling Truck Maker 9 photos
Photo: Ford
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Ford is the world's best-selling truck manufacturer. CEO Jim Farley confirms it and brags about the company's success on social media, saying that a vehicle rolls off the production line every 33 seconds. Ford builds the trucks in three production centers.
The carmaker's CEO posted photos of people involved in the production of the Ford trucks. The models are manufactured at the Dearborn Truck Plant, the Michigan Assembly Plant, and the Kansas City Assembly Plant.

Farley says he witnessed their passion, dedication, and teamwork firsthand and uses the occasion to celebrate their hard work. "We are #BuiltFordTought because of them," he wrote on X.

The Blue Oval truck lineup includes the Maverick, the Ranger, the ICE-powered F-150, the electric F-150 Lightning, and the Super Duty. Ford had to halt the shipment of the F-150 Lightning due to undisclosed quality issues but resumed soon after.

Ford has been a leader in the business for 47 years. But the automaker has been building pickup trucks since 1948, the year that marks the debut of the F-Series, replacing the previous pickups built on passenger cars platform, on the market since 1942. The F-150 is currently in its 14th generation.

Ford also came up with a performance badge in 2010. Since then, it has been producing performance pickup trucks. Furthermore, since 1977, the F-Series has been the best-selling pickup truck line in the United States. In 1981, it became the best-selling vehicle overall.

The F-Series generated $41 billion in annual revenue for the brand, with Ford hitting the 40 million mark in 2022. The company introduced the 14th generation of the F-150 on June 20, 2020, with every single exterior panel redesigned, despite the striking resemblance with the previous generation.

A 2.7-liter, a 3.3-liter, a 3.5-liter EcoBoost twin-turbo V6 are marketed alongside the 3.0-liter turbodiesel V6 and the 5.0-liter V8. Ford dropped the six-speed manual in favor of the ten-speed automatic, which comes standard for all engines.

Ford unveiled its first-ever electric pickup truck, the F-150 Lightning, on May 19, 2021. It soon became the best-selling electric truck in the United States.

The entry-level pickup truck in Ford's lineup is the Maverick, which starts at $23,815. Upper in the range, there is the Ranger, with an MSRP of $32,670. We are then, dealing with Mr. Popularity F-150 with a starting price of $36,770. Its electric counterpart, the F-150 Lightning, kicks off at $49,995.

The Super Duty is a $44,970 affair before adding any options, but can go way above the $100,000 mark if customers go for an F-450 Limited, for instance.

Ford sold 1,081,777 trucks last year, with the F-Series benig ahead of its main contender, the Chevrolet Silerado. With prices of the F-150 Lightning just slashed, the only way for Ford should be up.

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