"We were extremely surprised to learn via the press yesterday that Cadillac has decided to move its advertising business elsewhere. That aside, we're pleased to have been a part of helping turn Cadillac sales around over the last several months,” BBH New York CEO Greg Andersen said in a statement cited by adweek.com.
Fallon, winner of a Media Lion at Cannes this year for the “Follow the White Rabbit” campaign created for Syfy’s movie event Alice, slept in bed with the enemy last year, as it was chosen creative agency of record by Chrysler and was responsible for the creation of the “Coming Home” campaign which aired during the Super Bowl campaign. The move to Cadillac means Fallon will no longer handle the Chrysler account.
Fallon's involvement with the automotive industry is not only limited to automotive manufacturers, as it was in charge of BMW's image until 2005, being responsible for the so called BMW Films. Cadillac officials are confident the switch will translate into a forward motion.
"Cadillac products today compete head-to-head with the best in the world. Fallon's deep, 17 year experience with other luxury automotive brands like Porsche and BMW makes them a perfect fit for our flagship brand," Joel Ewanick, Cadillac Marketing vice president said in a statement.
"We look forward to working with Fallon to illuminate Cadillac as the new 'Standard of the World,'" continued Don Butler Cadillac Marketing vice president.
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