New Media Strategies for Chrysler

American manufacturer Chrysler announced yesterday it has appointed New Media Strategies (NMS) as its social media marketing agency of record, the one in charge with making the advertising programs for Chrysler, Dodge, Jeep and Ram look cohesive in terms of advertising and marketing.

“Social media goes beyond traditional advertising by providing a two-way conversation between the consumer and each of our Chrysler, Dodge, Jeep and Ram Truck brands,” said Olivier Francois Chrysler Brand CEO said.

“Through our social media efforts each of the Chrysler Group brands are able to build a deeper connection with their customers, listen to what existing and potential customers are saying about the products and respond to the consumer directly.”

Back in December last year, Chrysler named the Universal McCann (UM) agency of record for media planning and buying for the Chrysler, Jeep, Dodge and Ram brands in the US, Canada and Mexico. The move was the result of the contract end between Chrysler and PHD in January 2010.

The new advertising team for Chrysler comprises Fallon (Chrysler brand), Wieden + Kennedy (Dodge brand), GlobalHue (Jeep) and The Richards Group (Ram Truck brand). In addition, Meredith Integrated Marketing manages CRM initiatives for North American operations.

All the new partners for Chrysler were elected after the contract Chrysler had with BBDO expired. BBDO was responsible with devising the "We're building a new car company" campaign which ran throughout Chrysler's bankruptcy.