Photo: Chevrolet
Even though the Toyota Tacoma is king of the mid-size segment and the Ford Ranger is an interesting addition, Chevrolet is selling the Colorado by the truckload. Together with GMC and the full-size truck lineup, General Motors has the lead over the Ford Motor Company in terms of market share, and that’s saying something about the preferences of customers and the automotive industry as a whole.
In order to make sure the Colorado remains the second-favorite pickup in the segment, Chevrolet came up with two new special editions. Both feature flow-through Chevrolet lettering on the grille, similar in design to the Colorado ZR2 Bison. Customers can specify the grille as an accessory on other trim levels, priced at $395, not including installation or tax.
The Trail Runner is based on the Colorado with the Z71 off-road package, and even though the name doesn’t imply it, this special edition adds the underbody protection from the ZR2. Functional rocker protection, Goodyear Duratrac all-terrain tires wrapped around 17-inch wheels, and an automatic locking differential for the rear axle come as standard.
Moving on to the Colorado RST, this model doesn't feature a small-block V8 as it is the case in the Tahoe RST. As ever, Chevrolet offers the mid-size pickup with no less than three engines: the 2.5-liter four-cylinder with 200 horsepower and 191 pound-feet of torque, 3.6-liter High Feature V6, and 2.8-liter Duramax four-cylinder turbo diesel.
Based on the LT trim level, the Colorado RST adds monochromatic detailing that complements the black beltline and body-side moldings. The bowtie on the tailgate is also black. The 20-inch wheels are the largest ever offered on the Colorado, and the low-gloss black makes them stand out from the crowd.
“The success of Colorado helped reignite the mid-size truck segment, which increased 27 percent from 2015 to 2017,” commented Sandor Piszar, director of marketing for Chevrolet Trucks. “It changed what customers expected from a midsize truck, brought new customers to Chevrolet and had inspired competitors to follow our lead.”
Since its full month of sales in October 2014, the Colorado sold more than 428,792 examples in the United States of America. Starting at $20,500, the little truck that could can tow up to 7,700 pounds if properly equipped.
The Trail Runner is based on the Colorado with the Z71 off-road package, and even though the name doesn’t imply it, this special edition adds the underbody protection from the ZR2. Functional rocker protection, Goodyear Duratrac all-terrain tires wrapped around 17-inch wheels, and an automatic locking differential for the rear axle come as standard.
Moving on to the Colorado RST, this model doesn't feature a small-block V8 as it is the case in the Tahoe RST. As ever, Chevrolet offers the mid-size pickup with no less than three engines: the 2.5-liter four-cylinder with 200 horsepower and 191 pound-feet of torque, 3.6-liter High Feature V6, and 2.8-liter Duramax four-cylinder turbo diesel.
Based on the LT trim level, the Colorado RST adds monochromatic detailing that complements the black beltline and body-side moldings. The bowtie on the tailgate is also black. The 20-inch wheels are the largest ever offered on the Colorado, and the low-gloss black makes them stand out from the crowd.
“The success of Colorado helped reignite the mid-size truck segment, which increased 27 percent from 2015 to 2017,” commented Sandor Piszar, director of marketing for Chevrolet Trucks. “It changed what customers expected from a midsize truck, brought new customers to Chevrolet and had inspired competitors to follow our lead.”
Since its full month of sales in October 2014, the Colorado sold more than 428,792 examples in the United States of America. Starting at $20,500, the little truck that could can tow up to 7,700 pounds if properly equipped.
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