Photo: Bengala
When money is no object, the focus seems to switch on exclusivity. While nothing is as unique as a custom-made vehicle, some people would also be happy knowing there are just nine other cars in the world that look just like theirs.
At least that's what Spanish high-end customization company called Bengala seems to rely on as it's launching the Bengala Privilege Program. The idea behind this is to create an exclusive club of people who appreciate limited edition luxury vehicles and have the financial resources to afford them, with the membership granting them a first choice option for the company's future projects.
To kick things off, Bengala came up with a ten-units limited run of a very special Ferrari F12 it called Caballeria (meaning Cavalry). The mid-engined supercar received a complete carbon fiber body kit with more aggressive styling, which Bengala says was inspired by Maranello's own GT3 cars.
The ten people who will buy these Ferrari F12 Caballerias will also become the first members of the Bengala's Privilege Program. It is unclear how other interested parties would be able to gain membership in the future, but we guess it's one of those cases where if you were eligible, you'd know it.
Speaking about the program and its first product, the Bengala F12 Caballeria, company CEO and founder Shoghi Saeidnia said: “In most cases, uniqueness is a state of mind; we bring to our customers an interpretation of their desires, based on their dreams. Put it simply, we mastered and created a unique piece of design and engineering, the Bengala F12 Caballería, and ten special individuals earned it.”
Members of the club will have access to future limited edition projects similar to the Caballeria, as well as events and private viewings. Of course, having them over to marvel at a new car and not offering them the chance to buy it would be cruel, so, as we've mentioned earlier, they will also get the first choice option.
We don't quite understand how things will work if there are more people who want to buy the cars than the available vehicles, and since Bengala plans to build series limited to a maximum of ten units, that's very likely to happen. Luckily, we don't have to worry our little heads about problems like that since nobody invited us in the Bengala Privilege Program.
All ten Bengala F12 Caballeria units are scheduled to be built before next summer, and Bengala doesn't plan to release more than one such project every year. If exclusivity is what they're after, they're doing it right.
To kick things off, Bengala came up with a ten-units limited run of a very special Ferrari F12 it called Caballeria (meaning Cavalry). The mid-engined supercar received a complete carbon fiber body kit with more aggressive styling, which Bengala says was inspired by Maranello's own GT3 cars.
The ten people who will buy these Ferrari F12 Caballerias will also become the first members of the Bengala's Privilege Program. It is unclear how other interested parties would be able to gain membership in the future, but we guess it's one of those cases where if you were eligible, you'd know it.
Speaking about the program and its first product, the Bengala F12 Caballeria, company CEO and founder Shoghi Saeidnia said: “In most cases, uniqueness is a state of mind; we bring to our customers an interpretation of their desires, based on their dreams. Put it simply, we mastered and created a unique piece of design and engineering, the Bengala F12 Caballería, and ten special individuals earned it.”
Members of the club will have access to future limited edition projects similar to the Caballeria, as well as events and private viewings. Of course, having them over to marvel at a new car and not offering them the chance to buy it would be cruel, so, as we've mentioned earlier, they will also get the first choice option.
We don't quite understand how things will work if there are more people who want to buy the cars than the available vehicles, and since Bengala plans to build series limited to a maximum of ten units, that's very likely to happen. Luckily, we don't have to worry our little heads about problems like that since nobody invited us in the Bengala Privilege Program.
All ten Bengala F12 Caballeria units are scheduled to be built before next summer, and Bengala doesn't plan to release more than one such project every year. If exclusivity is what they're after, they're doing it right.
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