Last week, the Japanese car manufacturer promoted Alain Groult to the position of Managing Director of Mazda Motors BELUX (Belgium and Luxembourg). Groult, age 52, had to to occupy the new position right away.
“Alain’s broad experience of the car business and network management,” said Philip J. Waring, Chief Operating Officer of Mazda Motor Europe, “will help him to build on the successful operation initiated by the Mazda BELUX management team since the launch of the national sales company in 2007, and develop further the Mazda brand in Belgium and Luxembourg.”
Before being promoted, Alain Groult was responsible for Brand Strategy and Marketing Communications. He was in charge of the development of product plans behind the launch of some important Mazda models, such as Mazda 2 and Mazda 6. Goult came at Mazda Europe in August 2005, when he left General Motors Europe to become Director Product Marketing within the Japanese car maker's European division. Apart from his work at GM Europe, Goult collaborated with other important car makers. He occupied several executive positions like Marketing Director for Renault in the UK, Sales Director for Opel and Head of Sales and Marketing for Audi in France.
As we have already told you, Mazda has done some modifications in its management board as a measure to cope with the financial crisis. Despite its efforts to slash production and save costs in all regions of the world, the Japanese car maker seems to have serious financial problems since it has already announced they might be looking for state aid. Although no precise details have been given, it is more than obvious that there won't be long until Mazda knocks at the Japanese Government's doors for help.
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