Aired-Out, Diesel-Swap GMC Hummer EV Overlander Strikes Out of the CGI Mall Crawler Norm

Look, it's no secret that legacy automakers are struggling to adjust to the new EV realities of the automotive industry. For example, they're still playing catch-up to one 'little' Tesla company, even though they have centuries more of experience between them.
GMC Hummer EV camper rendering by bradbuilds 8 photos
Photo: bradbuilds / Instagram
GMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuildsGMC Hummer EV camper rendering by bradbuilds
So, Elon Musk's creation swapped loads of cash from under their nose with models like the Tesla Model S Plaid sedan and Model X luxury crossover. Then, they also created something for the masses – to the tune of the best-selling Model 3 and Model Y. And did the old-school carmakers learn anything from that? Well, not really.

Thus, they set out to steal the lights show from under Tesla's feet in one of the most important sectors of the American automotive industry – full-size light-duty pickup trucks. First, General Motors duked it out with the new Rivian R1T kid on the block with help from the GMC Hummer EV, but soon, the Ford F-150 Lighting came in and blindsided everyone.

Now, GM is trying to triple the jeopardy with the 2024 Chevrolet Silverado EV and GMC Sierra EV, while Stellantis also intends to join the party with the Ram 1500 REV. However, I bet that once Tesla finally sorts out all the production issues surrounding its Cybertruck game-changer, the sales of the edgy EV pickup truck will more or less double, triple, or quadruple the entire deliveries of all legacy automakers.

Thus, what is left to do with the failures – such as the GMC Hummer EV? It's common knowledge that GM hasn't managed to lift sales of the Ultium-based monster. Criticized for many safety concerns regarding its weight and (particulate) emissions, the GMC Hummer EV is already seen as an example of 'greenwashing' by some critics. As such, maybe it's best to make it easy to disappear – at least if you're heading out into the forest rather than at the local mall.

This may be easier said than done in the real world, but nothing is impossible across the imaginative realm of digital car content creators. So, meet Brad, the virtual artist and DIY tinkerer behind the bradbuilds account on social media, who is again back into CGI action with something 'priceless.' No, it's not his C4 Corvette widebody kit that was recently made real with a one-of-a-kind Chevy restomod.

No, it is not the 2023 Toyota Prius looking slammed and widebody like a track monster either – although we also like that one more than the norm, perhaps thanks to the Aston Martin Vulcan inspiration. Instead, the pixel master is going out of his comfort zone of slamming and widebodying everything from the passenger car department.

This time, though, he worked on a GMC Hummer EV that was Duramax-swapped "for the culture." Well, it probably won't make much of a difference in terms of performance and mileage, so let's move on. The humongous SUV is rocking a pneumatic suspension, of course, and was also converted into a truck-based camper. Even better, it rocks a full camouflage body pattern, so it can blend in with its surroundings when overlanding in search of new adventures. So, do you like it better than the OEM version with zero emissions, or does a diesel-swapped, camouflaged adventure camper defeat its purpose?

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories