Acura Posts Double-Digit Sales Increase

Acura has posted its financial results in the US market for November 2010, with a strong increase of 17.1 per cent year-on-year to 10,718 units. Its sales for the first 11 months of the year also increased significantly, reaching 118,117 units sold, a 24.6 per cent increase over 2009 sales.

"As the market continues to recover, Acura sales are growing strong," said Jeff Conrad, vice president of Acura sales. "November marks the tenth consecutive month that Acura sales have experienced a double-digit increase."

Monthly sales of Acura models were once more dominated by the MDX luxury SUV, which sold 4,191 units, a 15.9 per cent increase over November 2009. The RDX crossover SUV was sold in 1,183 units, a 20.2 per cent increase over last year's same month. Acura total truck sales were 5,530, accounting for more than half of the Japanese brand's total sales in November and representing a 20.2 per cent increase compared to November 2009 sales.

Car sales were led by the TSX sports sedan, which sold 2,589 units, a 16.7 per cent increase over November last year. The TL performance luxury sedan racked up 2,431 units sold, an increase of 13.1 per cent. Total car sales for the month November were 5,188, which represent a 14.0 per cent increase.

To ensure consistency in sales reporting, Acura calculated a Daily Selling Rate (DSR) index with 24 selling days for November 2010 and 23 days for November 2009 and adjusted the monthly variances to provide accurate results. Year-to-date sales were also recalculated, based on 279 days for 2010 versus 280 days for 2009. Even so, with one extra workday in 2009, Acura managed to exceed last year's sales, outperforming itself once again.
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