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2023 Lamborghini Huracan Sterrato Fails To Sell for $285,000, Finally Some Justice?

2023 Lamborghini Huracan Sterrato in Rosso Mars 35 photos
Photo: Bring a Trailer/autoevolution
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I have a major bone to pick with the Lamborghini Huracan Sterrato. I get why they built it; I get why it’s cool and I even get all the ways in which it’s better than a conventional Huracan. What I don’t get is why they had to make it so expensive to begin with. Limited availability be damned. This is a niche product that on paper is slower than its less expensive siblings.
The Sterrato was introduced initially as an off-road concept, riding the coattails of the Huracan Evo in terms of what’s underneath. However, unlike the Evo, this thing had an extra 2 inches in terms of ground clearance (which later became an extra 1.7 inches on the production variant), new wide body fender flares, special tires, and so on.

Lamborghini chose to mass-produce said concept in late 2022, offering customers an increase in ground clearance and off-road looks. The production model also comes with a revamped suspension, widened tracks (both front and rear), LED lights mounted on the front bumper, underbody sills, plus a bespoke Rally mode, which optimizes the all-wheel drive system for driving on gravel, dirt and sand.

Look, I like it, but I wouldn’t pay over MSRP for it, which is what everybody seems to be aiming for when it comes to selling them. Earlier this year, somebody paid $358,000 for one, and it nearly broke my mind.

The one we’re looking at here is a Rosso Mars example with 251 miles on the clock, and it retailed for $304,972. More recently though, it failed to sell at auction, where the highest bid only went up to $285,000, so the owner (a dealership out of Georgia) decided to keep the car a little while longer. Personally, I think that top bid was more than fair, but to each their own.

Let’s run through some of the specs, starting with the exterior. Highlights include the roof-mounted air intake, power-folding mirrors, matte-black dual exhaust outlets, Sterrato graphics, flared arches, plus a set of black-finished Morus 19” wheels with red accents and Bridgestone Dueler All-Terrain run-flat tires.

2023 Lamborghini Huracan Sterrato in Rosso Mars
Photo: Bring a Trailer
Inside, you’ll find the heated and power-adjustable seats upholstered in Nero Ade leather with Alcantara inserts, but also a rearview camera, automatic climate control, the Lamborghini Sensonum sound system, Apple CarPlay and Android Auto connectivity, and a leather-wrapped steering wheel.

As for the powertrain, it’s a 5.2-liter V10, factory-rated at 602 horsepower and 413 lb-ft of torque, with everything going to all four wheels via a seven-speed dual-clutch automatic. It takes about 3.4 seconds to get from zero to 60 mph, which is nearly a full second slower than what a “regular” Huracan Evo AWD can offer you in terms of acceleration.

What do you guys think, should the dealership have taken the $285k for this low-mileage Sterrato, or were they right to hold out for more?
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About the author: Sergiu Tudose
Sergiu Tudose profile photo

Sergiu got to experience both American and European car "scenes" at an early age (his father drove a Ford Fiesta XR2 supermini in the 80s). After spending over 15 years at local and international auto publications, he's starting to appreciate comfort behind the wheel more than raw power and acceleration.
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