The first one is called French Signature, and it's the simplest of the three. It consists of a thin tricolor line that runs across the center of the front hood and onto the roof. Sporting the blue, white, and red colors of the French flag, it reflects Alpine's origins in the city of Dieppe. The livery also includes the triangular "snowflakes" motif used by the brand's Formula 1, endurance programs, and the A arrow on the roof.
Available with any exterior color, including exposed carbon fiber, the French Signature "wrap" retails for €1,500 (about $1,662 as of July 2023), including VAT.
Next, we have Racing Heritage, a bundle that adds double white stripes across the hood, roof, and trunk lid for a vintage-style motorsport look. There's also a white no. 55 roundel on the hood, which harkens to the year when Jean Redele founded Alpine. Just like the French Signature, the Racing Heritage livery is available with all exterior colors and costs €1,500.
Finally, there's a more colorful and complex livery called US Racing 2023. This finish replicates the livery of the A110 Pikes Peak race car that took on the "Race to the Clouds" in June 2023. It was Alpine's first-ever participation in the iconic hill climb event and saw the heavily modified A110 finish in third place and set a new class record.
Unlike the other two liveries, US Racing 2023 is restricted to cars ordered in Glacier White and Iridescent White. And due to its complexity, it's also notably more expensive, coming in at €8,000 (about $8,864).
Available as we speak in France and "in most countries" where the A110 is sold through its Atelier program, the new liveries join the existing 15 Heritage colors.
Introduced in 2017 as the company's first production model since the mid-1990s, the A110 spawned three main variants, all powered by a mid-mounted, 1.8-liter four-cylinder turbo. While the base A110 comes with 249 horsepower on tap, the sportier A110S packs 288 horses. The range-topping A110 R, launched in 2022, hits the asphalt with 300 horsepower and 251 pound-feet (340 Nm) of torque.
Alpine also released various special editions and three concept cars over the years, including an all-electric version. The latter will also be displayed at the 2023 Goodwood Festival of Speed. You'll find it on Electric Avenue.