Photo: Alpine
The Renault Group and Alpine Racing have just announced a nice 'little' cash injection of €200 million ($218.48 million at the current rate) in exchange for a 24% equity stake sold to Otro Capital, RedBird Capital Partners, and Maximum Effort Investments.
That sounds about right – and not that impressive when big tech companies invest billions in startups, right? But, more importantly, Alpine's motorsport efforts will be supported by one of the best PR machines in sports, in general. For example, this past weekend, for the first time in its history, Alpine challenged itself against the "world's most famous hill climb at Pikes Peak."
Raphael Astier, an FIA R-GT Cup title-winner with the A110 Rally, drove the Alpine A110 Pikes Peak (500 hp, 950 kg) up its 156 corners and 19.93-km climb length with a time of 9:17.412s and nailed the podium (third place) while also breaking the Open category record by more than seven seconds. And yet, no one really knew about it aside from diehard enthusiasts. Now that's subject to change.
This is because part of that 24% equity stake is now owned by one of Hollywood's star investors – Ryan Reynolds and Wrexham AFC Co-Chairman Rob McElhenney, plus Michael B. Jordan. Currently, according to Celebrity Net Worth, Reynolds' estimated net worth is about $350 million – but that's subject to change because T-Mobile entered in March into a $1.35 billion deal to acquire a company backed by Reynolds (wireless carrier Mint Mobile). According to Investopedia, he also sold Aviation Gin, his gin company, for $610 million back in 2020!
That kind of sounds like Reynolds is making a fortune not just from A-list Hollywood film deals but also as an angel investor. By the way, the connection to Alpine F1 and the Renault Group is made not through Otro Capital or RedBird Capital Partners but rather through Maximum Effort Investments (that's a Deadpool-related joke, by the way). And the latter is the same company that bought Welsh football club (soccer, for the American fans) Wrexham and turned it into a media sensation in less time than it takes to make a good movie in Hollywood.
The new transaction has valued Alpine Racing Ltd, "the entity in charge of Formula 1 activities based in Enstone (UK)," at around $900 million following the new investment. And the main task of the investment group is to deliver a "unique combination of expertise: brand-building skills will bring successful sports & media experience and operational expertise in building high-growth companies." As for Alpine, the street-legal car company, that one is not staying idle either. At the same time this new investment was announced for Alpine F1, the Alpine brand also revealed that it intends to expand tremendously worldwide.
The ambitions are high – even rampant: more than €8 billion in revenue in 2030. They will also develop a high-performance platform (APP) for their EV cars, have a seven-model family range (including roadster and all-new A310), and achieve net-zero carbon production in 2030, while the 100% zero-emissions range will be achieved already in 2026. That sounds nice, right?
Raphael Astier, an FIA R-GT Cup title-winner with the A110 Rally, drove the Alpine A110 Pikes Peak (500 hp, 950 kg) up its 156 corners and 19.93-km climb length with a time of 9:17.412s and nailed the podium (third place) while also breaking the Open category record by more than seven seconds. And yet, no one really knew about it aside from diehard enthusiasts. Now that's subject to change.
This is because part of that 24% equity stake is now owned by one of Hollywood's star investors – Ryan Reynolds and Wrexham AFC Co-Chairman Rob McElhenney, plus Michael B. Jordan. Currently, according to Celebrity Net Worth, Reynolds' estimated net worth is about $350 million – but that's subject to change because T-Mobile entered in March into a $1.35 billion deal to acquire a company backed by Reynolds (wireless carrier Mint Mobile). According to Investopedia, he also sold Aviation Gin, his gin company, for $610 million back in 2020!
That kind of sounds like Reynolds is making a fortune not just from A-list Hollywood film deals but also as an angel investor. By the way, the connection to Alpine F1 and the Renault Group is made not through Otro Capital or RedBird Capital Partners but rather through Maximum Effort Investments (that's a Deadpool-related joke, by the way). And the latter is the same company that bought Welsh football club (soccer, for the American fans) Wrexham and turned it into a media sensation in less time than it takes to make a good movie in Hollywood.
The new transaction has valued Alpine Racing Ltd, "the entity in charge of Formula 1 activities based in Enstone (UK)," at around $900 million following the new investment. And the main task of the investment group is to deliver a "unique combination of expertise: brand-building skills will bring successful sports & media experience and operational expertise in building high-growth companies." As for Alpine, the street-legal car company, that one is not staying idle either. At the same time this new investment was announced for Alpine F1, the Alpine brand also revealed that it intends to expand tremendously worldwide.
The ambitions are high – even rampant: more than €8 billion in revenue in 2030. They will also develop a high-performance platform (APP) for their EV cars, have a seven-model family range (including roadster and all-new A310), and achieve net-zero carbon production in 2030, while the 100% zero-emissions range will be achieved already in 2026. That sounds nice, right?
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