Photo: Aston Martin
Last year, Aston Martin Lagonda sold no fewer than 6,441 vehicles. That’s an increase of 26 percent over 2017, and it’ll only get better in 2020 but especially in 2021. In the first year of production, the DBX is expected to sell anything between 4,000 and 5,000 units.
Given that the Urus accounts for more than half of Lamborghini sales, we’re not surprised that the British automaker has high hopes for the sports utility vehicle with a Mercedes-AMG heart. The engine has more suck-squeeze-bang-blow than the V8 Vantage, yet it’s about 100 horsepower down on the super-SUV model from Sant’Agata Bolognese.
Speaking to Automotive News Europe, chief executive officer Andy Palmer has also let it slip that Aston Martin Lagonda has managed to move “6,000 to 6,500 units this year.” In addition to the DBX, 2020 will also see the arrival of the soft-top V8 Vantage Roadster.
Palmer told the business publication that “more than 70 percent of customers have an SUV in the garage,” which goes to show that the DBX isn’t exactly sacrilege. The purists need to understand that a listed company needs to please the shareholders, and the simplest way of doing so is to improve sales, resulting in improved profitability.
Porsche is doing it since eons ago with the Cayenne, and look how many Stuttgart is selling nowadays! Oh, and by the way, the Macan is the best-selling Porsche of the modern era. Maserati, Bentley, even Rolls-Royce have jumped on the SUV bandwagon, and Ferrari will follow suit with the Purosangue. In other words, the DBX had to happen.
Palmer has also made it clear that “by the middle of the 2020s, all of our cars will have a hybrid offering.” That’s a lot of waiting, more so if you remember that Ferrari and Lamborghini have already gone down this route. Even McLaren prepares to reveal a new vehicle architecture and a hybridized V6, so yeah, this is how the cookie crumbles.
“My preferred delivery is a self-charging hybrid,” said Palmer, and there’s already an example in this regard. The Valkyrie hypercar may feature a Cosworth-developed V12 that revs to 11,000 rpm, but the N/A engine is joined by a kinetic energy recovery system developed by Rimac Automobili. That’s Formula 1 technology right there, and the KERS produces close to 160 horsepower.
Speaking to Automotive News Europe, chief executive officer Andy Palmer has also let it slip that Aston Martin Lagonda has managed to move “6,000 to 6,500 units this year.” In addition to the DBX, 2020 will also see the arrival of the soft-top V8 Vantage Roadster.
Palmer told the business publication that “more than 70 percent of customers have an SUV in the garage,” which goes to show that the DBX isn’t exactly sacrilege. The purists need to understand that a listed company needs to please the shareholders, and the simplest way of doing so is to improve sales, resulting in improved profitability.
Porsche is doing it since eons ago with the Cayenne, and look how many Stuttgart is selling nowadays! Oh, and by the way, the Macan is the best-selling Porsche of the modern era. Maserati, Bentley, even Rolls-Royce have jumped on the SUV bandwagon, and Ferrari will follow suit with the Purosangue. In other words, the DBX had to happen.
Palmer has also made it clear that “by the middle of the 2020s, all of our cars will have a hybrid offering.” That’s a lot of waiting, more so if you remember that Ferrari and Lamborghini have already gone down this route. Even McLaren prepares to reveal a new vehicle architecture and a hybridized V6, so yeah, this is how the cookie crumbles.
“My preferred delivery is a self-charging hybrid,” said Palmer, and there’s already an example in this regard. The Valkyrie hypercar may feature a Cosworth-developed V12 that revs to 11,000 rpm, but the N/A engine is joined by a kinetic energy recovery system developed by Rimac Automobili. That’s Formula 1 technology right there, and the KERS produces close to 160 horsepower.
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