The first concept, the Soul White Tiger, is actually a teaser for an all-new limited addition model destined for showroom floors by the end on the year. Inspiration for the new design comes from this year's Asian Lunar year animal, the tiger. (maybe they thought it wold bring luck and higher sales).
The Tiger sports a white paintjob with tiger-stripe graphics and a custom black leather interior. The bumpers were finished in the same color as the body, while the rear one has received cat claw stickers. A white finish was applied to the 18 inch alloy wheel but the edge was left with a brushed aluminum finish.
The Soul now has push-button start system, a steering wheel and shift knob wrapped in leather and custom floor mats with special logos.
Onto the Soul Hamstar Concept, which uses a name that comes from the hamsters in Kia’s ads. The car now features a new red paintjob with bold star logos on the hood and trunk. The car has the same 18 inch wheels, this time finished in a gloss black color.
The Hamstar’s interior is done in two-tone red and black out of a sport cloth material. The back of the headrests sport a pair of black chenille stars that match the exterior graphics. New floor mats with “Hamstar” logos finish the list of interior modification.