Strip Down to Win a Renault Wind Roadster

The British division of Renault recently launched a new marketing campaign dubbed 'Race the Roof' to promote the Wind Roadster, using interactive videos featuring Internet users trying to strip down to just a single layer of clothing in less than 12 seconds. In fact, this is exactly the time the roof on the Wind roadster needs to open and close.

Now, don’t go as far as thinking that Renault wants you in your birthday suits, as the main idea is to strip down from winter clothing to summer outfits. Of course, there is also a prize to win, with eligible contestants being able to win a new Wind Roadster worth GBP 17,350.

Video clips lasting no longer than 12 seconds can be uploaded directly into the site by following this link, or through YouTube with the tag “12secondstrip”. The Renault microsite, which will allow visitors to see rival entries or simply browse for fun, will also be split into several sections: clumsy, funny, sexy and the almost now obligatory, outtakes.

“With its clever roof system, Wind Roadster is unique in its class, so we wanted an ad campaign which broke away from the norm, yet mirrored its attention-grabbing style. We hope our latest initiative will capture the imagination of the British public, come rain or shine, and that like driving the car itself, they will have a lot of fun at the same time. We don’t care if you’re wearing granny knickers, a tatty old pair of Calvins, or even if your underwear isn’t whiter than white, so as long as the video is fun and tasteful,” Renault UK’s Marketing Director, Phil York, said in a release.

Entries to the competition can be recorded on all forms of suitable recording device in any viewable format and can be submitted until September 30, 2010.