GM To Give Up Facebook Advertising Due to Poor Results
GM officials discovered that paid ads on the social networking site had next-to-no impact on consumers’ automotive purchase decisions. This move by GM clearly raises questions that other manufacturers have raised, regarding Facebook ads and whether they actually help sales or not.
On Friday, Facebook is expected to start selling shares, and with a market value somewhere in the region of $104 (€81) billion they’ve got a lot to sell, however with the recent discovery that publicity on F-book doesn’t work, share values may go down, even by Friday.
The logical step for GM and other automakers will be to use Google or click-through ads, in order for their marketing stuff to reach further and cost them less in the process, while being significantly more effective than the Facebook alternative.