It is a well-known fact that Americans are not educated in the way of the diesel. They only associate it with trucks and agricultural equipment. It really is their loss, as diesel technology has improved considerably since the days of the blue smoke trail. Ever since the introduction of the common rail, diesels have become so refined that in modern cars one would be hard-pressed to tell the difference between it and a standard petrol motor. Just check out BMW's new engine which has 3 turbochargers and sounds and drives nothing like diesels of old.
Chevrolet has decided to raise awareness of the benefits of diesel. It may be a coincidence, though it probably isn’t, that their pro-diesel campaign coincides with the imminent launch of the Chevy Cruze diesel in the US. GM has sold more than 33,000 examples of the diesel powered Cruze around the world last year and more than half a million diesel cars world-wide. With its new campaign, GM is stating the following: diesels are not dirty, diesels do not run rough, diesels are not loud, diesels start perfectly in cold weather, diesels fuel is not hard to find. It's repetitive, but it gets the message across!
The only manufacturer to successfully sell its diesel cars in the US is Volkswagen, thanks to its Jetta 2.0TDI Clean Diesel.
There will be a tipping point from which the Americans will start buying diesel cars in the millions like people in Europe have been doing for over a decade.
On a cheerier note, please watch the video below to see what modern diesel cars are not!
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