Doug DeMuro Criticizes BMW Design Language, OK Boomer Tweets
6 Feb 2021, 12:32 UTC · By: Mircea Panait / BMW is trying to paint its design language and social-media behavior as proper, but the Bavarian automaker isn't fooling anyone. Not even Doug DeMuro
BMW Design Chief Says That “It Is Not Our Goal to Please Everyone”
5 Feb 2021, 18:03 UTC · By: Mircea Panait / BMW's design chief keep defending the oversized kidney grille while being arrogant toward boomers, the people who actually have the money to buy Bimmers
BMW Might Want to Cut the “OK Boomer” Thing in Ads for the iX
13 Jan 2021, 08:19 UTC · By: Elena Gorgan / New video pitting the iX against the 7 Series, developed as a humorous take on the progress of iDrive, ends up alienating even more customers
BMW E65 7 Series and BMW iX Star In "Night at the Museum", Bavarian Edition
12 Jan 2021, 08:09 UTC · By: Vlad Mitrache / After 20 years of iDrive, the new face of the industry is forcing BMW to bring something new to the table, and that something launches with the iX electric SAV
Original BMW X5 Designer Gives His Opinion on the iX, It Scrapes a 3 Out of 10
9 Jan 2021, 09:00 UTC · By: Vlad Mitrache / It looks like BMW learned nothing from its experience with the i3, releasing yet another EV with a questionable design, and it's not just us saying that
BMW iX Goes for a Camouflaged Photo Shoot in Northern Europe, Still Looks Wrong
9 Dec 2020, 08:58 UTC · By: Daniel Patrascu / BMW's first electric SUV built on a new modular toolkit is undergoing final winter testing in northern Europe ahead of the market launch planned for late 2021
Clumsy Biathlon Athlete Mistaking the iX for a Target Is Just Wishful Thinking
6 Dec 2020, 10:30 UTC · By: Aurel Niculescu / BMW's new fully-electric flagship is diligently preparing for the season's holidays and it supports the company's winter sports commitment
Fortnite Getting Ready for Chapter 2 Season 5, BMW Praises Unreal Engine
25 Nov 2020, 15:08 UTC · By: Daniel Patrascu / BMW, the first carmaker to start using a game engine for the development of its cars, praises Epic Games' Unreal Engine.
BMW Probably Hopes Christoph Waltz' Star Power Will Save the iX, We Bet It Won't
18 Nov 2020, 13:56 UTC · By: Aurel Niculescu / The premium German automaker has managed to escape social media criticism of the 4 Series, M3, and M4 grille by diverting attention to its iX electric flagship
You’re the Problem If You Think the BMW iX Is Ugly, Says BMW
17 Nov 2020, 08:57 UTC · By: Elena Gorgan / BMW launches aggressive campaign for its flagship electric SUV, dismissing most criticism of the design with “OK boomer”
Designer Fixes the BMW iX Because, Let's Face It, It Needed Fixing
13 Nov 2020, 16:58 UTC · By: Vlad Mitrache / The bad thing about BMW taking so long to release a new EV after the i3 is that it forgot how badly people received the little car's design, so it did it again
BMW iX Electric SUV Reimagined as an Electric Pickup Truck
12 Nov 2020, 17:43 UTC · By: Mircea Panait / Don't get your hopes up for a pickup truck-bodied BMW iX anytime soon, but a coupe-styled version should be in the cards
iNext Turns Into Dry-Named BMW iX as EV Flagship For a 500-PS, 300+ Mile New Era
11 Nov 2020, 14:40 UTC · By: Aurel Niculescu / The premium German automaker is revealing the iX as possibly just the first model of a series based on the group's newly scalable, modular “toolkit”
2022 BMW iNEXT Electric SUV Spied One Last Time Before November 11th Debut
9 Nov 2020, 13:09 UTC · By: Mircea Panait / To be offered with three power levels, the production version of the iNEXT could be the iX nameplate in production-ready spec