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Watch All the Car-Related Commercials from Super Bowl LVIII Before They Are Aired

The final countdown has begun, and the 2024 Super Bowl is set to kick off soon at the Las Vegas Allegiant Stadium. We brought together all car commercials to be aired at tonight's Big Game.
Four carmakers will air commercials during this year's Super Bowl 9 photos
Photo: NFL | X
BMW will air the ad titled "Talkin' Like Walken"BMW will air the ad titled "Talkin' Like Walken"Toyota shows the "No me gusta" handle at the Super BowlToyota shows the "No me gusta" handle at the Super BowlKia hopes to score a "Perfect 10" promoting the EV9Kia hopes to score a "Perfect 10" promoting the EV9Volkswagen airs "An American Love Story"Volkswagen airs "An American Love Story"
Toyota, BMW, Kia, and Volkswagen will air commercials during this year's Super Bowl, which brings the Kansas City Chiefs and the San Francisco 49ers face to face in the world's most-watched sports event.

This year's NFL final, with Taylor Swift in the stands to support her boyfriend, Kansas City Chiefs’ tight end Travis Kielce, and with superstar Usher set to put on a massive show at halftime, the 2024 Super Bowl is expected to hit record audience figures.

These will be figures that the carmakers airing commercials during the broadcast will also benefit from. Unfortunately, the list of auto brands set to show promotional videos during the Super Bowl hits a record low this year, with only four of them being present on the night of the NFL final.

So tonight, we will be watching BMW, Kia, and Volkswagen, as well as Toyota, the brand that did a 180 at the last minute and decided to be present at the event, especially because the Japanese carmaker is the Official Automotive Partner of the National Football League, based on a multi-year contract.

BMW is airing a star-studded commercial titled "Talkin' Like Walken." Oscar winner Christopher Walken drives the first-ever BMW i5 and meets a stream of imitators played by actress Ashely Park, known for her part in "Emily in Paris," and Grammy-award-winning superstar Usher.

BMW will show the 60-second video ad during the first quarter of the Super Bowl LVIII.

Kia will take the EV9 to the Big Game tonight, trying to score a "Perfect 10." That is the name of the commercial, which puts the electric SUV in the spotlight. The EV9 will actually power an emotional scene, showing a young skater performing on a makeshift lake ice rink in front of her sick grandad's house.

"Wish I Was Here," performed by Cat Power and Coldplay, is the soundtrack of the video ad that demonstrates the abilities of the Kia EV9.

Volkswagen is bringing an American Love Story to the screens tonight to mark the 75th anniversary of the brand's presence in the United States. The Germans will be showing a shorter version of the two-minute video that the brand presented at the Chicago Auto Show.

The one-minute video set to air at the Super Bowl traces the automaker's journey from the iconic Beetle to the ID. Buzz, starting with the moment when the first Beetle arrived on a cargo ship at the port of New York back in 1949.

Volkswagen is also planning to send what they call a "love letter" to the owners of the brand's models via myVW App.

Toyota will be showing the "No me gusta" ("I don't like it") handle in a commercial full of exclamations that is trying to prove the off-road capabilities of the all-new Tacoma.

The pickup truck battles the rough terrain at high speed while the front passenger holds tightly to the grab handle, being obvious about not enjoying hating the experience.

Toyota was the last of the carmakers to confirm their presence at the 2024 Super Bowl. The Japanese carmaker was planning to skip this year's Big Game but then realized they should not miss the event since they are the Official Automotive Partner of the National Football League.

Every carmaker, as any other brand advertising at the Super Bowl, has to pay $7 million for 30 seconds of being on air. That translates to over $233,333 per second!

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