Netflix had a huge year in 2023, diversifying its catalog with a bunch of documentaries that became instant hits. Among them was Beckham, which told the storied career and oftentimes troubled personal life of soccer star David Beckham and which launched one of the most surprising and funniest auto memes of the year.
My Dad Had a Rolls-Royce is the meme in question, and it came to be when Victoria Beckham, David's wife and the former Posh in the Spice Girls, was trying to tell the camera crew how she'd been brought up in such a working class family, much like David himself.
The funny part was that David was listening by the door, out of sight, so he cut in and got Victoria to admit that, back in the '80s, her father used to drive her to school in a Rolls-Royce. "Be honest," he kept pushing her as she tried to maintain that she'd had a very regular upbringing.
The humor in the scene came from the British understanding of "working class," or at least Victoria's. She was trying to argue that she hadn't been born into aristocracy and old money and that her father had to work hard for what they had. But David, who grew up really working class, as opposed to Victoria's posh working class, reminded her that, at the end of the day, they were no "regular" family either, if only because they had a Rolls-Royce with terrible fuel economy as their daily driver.
Photo: Instagram/Victoria Beckham
That meme has now been turned into Super Bowl gold, with Uber Eats hiring the two for a spot that will run during the February 11 televised event. The Super Bowl is the Oscars of ads, and reports in the media claim that 30 seconds of airtime cost some $7 million this year, so advertisers must bring their A-game.
Uber Eats is betting big on Posh and Becks, and this ad that mocks Victoria's forgetfulness and tendency to downplay the importance of certain things so they fit the narrative.
The T-shirt she's wearing, by the way, is her own creation and costs $150, and she launched it when the scene from the documentary went viral. Before that, she posted a photo of herself and her sister, dressed in all-pink outfits, sitting on the hood of the family's Rolls – a now-discontinued Silver Shadow, from the looks of it.
Victoria has clearly embraced her privileged upbringing and is ready to turn it into gold at the "Hockey Bowl."
“Whatever you forget this Sunday, remember Uber Eats,” the ad ends by saying. Posh and Becks get points for not trying to be relatable by pretending they use Uber Eats, playing instead more airhead versions of themselves.
Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends. Full profile
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