Volvo’s International Mobile Site Spreads Fast

Some six months ago, the Swedish automaker was launching its international mobile site, aiming to become the leader in the auto industry in this area. Even this is still to be determined one thing is for sure: it spreads fast.

According to a company’s statement, Volvo Cars currently has 90 websites in 36 different languages on 70 markets. The most recent additions that have been synchronized to its mobile site platform were Germany and Britain, so Volvo now has 20 markets in which the consumers can mobile-surf the carmaker’s website.

"A mobile site is a compressed website. It has less information and must be even easier to navigate," says Sofia Heddson Fransen, acting Interactive Marketing Manager at Volvo Cars. "It's vital for us to be available via mobile phones too. In large parts of Asia, mobile surfing is far more widespread than Internet-based surfing. We tailor our offering to suit the market."

Volvo’s marketing team declared to be most pleased by the American and Spanish mobile sites, the two markets that have developed the fastest. The information customers are looking for on mobile sites are product presentations, offers and news.

The site also has a car configurator where the user can build his or her own car by choosing a car model, color and wheels and then downloading the car as a background image on the phone. Sofia Heddson Fransen hopes that Volvo’s mobile site will soon be accessed by its customers in order to book a test drive or locating the nearest dealership, as well as for many other functions.