Volkswagen has just rolled out a new paintwork for the new T-Cross, and the subcompact crossover is as funny and cute as it gets. The new color is called Rubber Ducky Yellow.
The Rubber Ducky Yellow entered the UK market after it was chosen by the public. With a bath-time-inspired name, it received the highest number of votes in a poll set up online.
Customers can also choose one of the other two new colors in the lineup: the Clear Blue Metallic and Kings Red Metallic.
In search of a vibrant color for its T-Cross and not planning to ruffle any feathers in the process, Volkswagen decided to let its social media followers choose the designation of the new yellow paint. And so, the Rubber Ducky Yellow floated to the top of the ranking with 46 percent of the votes.
Volkswagen has 33.5 million followers on Facebook and 9.8 million on Instagram, while 717.4 million people follow the brand on former Twitter/current X.
The name selected by them brought a wave of amusement to the company head honchos. "Some might say putting a paint name to public vote is a quakers idea,” says Oliver Lowe, T-Cross Product Manager at Volkswagen UK. “We shrink Rubber Ducky Yellow was a really eggs-cellent choice."
Photo: Volkswagen
The new T-Cross hit the market in the United Kingdom at the beginning of the year. It came with a revamped design, a restyled cabin, more generous standard equipment, and new tech features. The new T-Cross starts at 23,965 pounds, which is the equivalent of $30,331 at the Curren exchange rates.
The entry-level version comes with a 1.0-liter TSI petrol engine with 94 horsepower (95 metric horsepower) linked to a five-speed manual transmission and front-wheel drive.
A version with a six-speed manual and 113 horsepower (115 PS) and another one with a seven-speed dual-clutch DSG automatic transmission with the same output are also available.
The range-topping Volkswagen T-Cross R-Line can be ordered in the company of a 1.5-liter TSI engine mated to the DSG automatic transmission. That one is good for 147 horsepower (150 PS).
Any of the trims can be specced with the Rubber Ducky Yellow, which is included in the Solid Paint color palette. Volkswagen says that “additional costs may apply” but does not indicate the exact price of the paintwork. Another solid paint option, Pure White, can be selected for an extra 405 pounds ($513).
Meanwhile, another new paint, the Kings Red Premium Metallic, costs 860 pounds ($1,088). The Clear Blue Metallic does not show up in the UK configurator yet.
Checking all the option boxes on the range-topping T-Cross R-Line takes the small crossover all the way to a price of 36,225 pounds ($45,848). That’s almost Ford Mustang GT money. It’s true, there is no Rubber Ducky Yellow available. There’s just the Grabber Yellow.
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