“This totally new environment will provide us with the opportunity to interact with the lucrative commuter and family focused profile which frequents the center and will perfectly complement the older blue collar profile that we service through our Gravesend dealership,” said Paul Cook of Insight Bridge’s G&M’s dealer marketing agency.
“The project is the culmination of 18 months work analyzing and monitoring the surrounding area by running a series of test campaigns and events to ensure that there was sufficient demand in the area to support a new site,” he added.
The opening of the Honda Showroom within the Dockside shopping center also celebrated G&M’s 40th year of trading. Honda and G&M Motors have been present in the North Kent area together for 40 years, G&M holding the Honda franchise for Dartford and Gravesham in Kent since 1972 and being the longest serving Honda dealer in Kent.
‘It is extremely impressive that in the current financial climate we have increased our presence locally and we have achieved more this year than any single year in our history. Many of the most recent successes have been a consequence of an increased focus on customer needs and investment in a data driven and customer centric advertising strategy,” commented Ian Gay the Dealer Principal on the launch.
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