Toyota Dynamically Advertising RAV4 EV Through DirecTV

Toyota RAV4 EV 1 photo
Photo: Toyota
Looks like TV advertising won’t be what we were used to. As with internet ads, the television ones will be broadcasted with specific consumer targets, like age, sex and interests.
Toyota appears to be the first company to implement such a system with the help of DirecTV. The dynamic ad will allow the automaker to advertise their new Toyota RAV4 EV only to customers it believes would be most likely to purchase one.

How is that going to happen? Well, for example, the dynamic advertising could allow a pay-TV service to recognize a male viewer and also collect information about him through credit card purchases to get a better picture of what type of products he is interested in.

This way, Toyota will try to make it’s $50,000 RAV4 EV campaign more efficient and find possible clients faster. For now, these types of ads will run only in Los Angeles, San Francisco and San Diego, where the RAV4 EV is sold exclusively.

Full story at The Wall St. Cheat Sheet
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