New Toyota Ad Lets You Choose What to Be

Toyota GT 86 1 photo
Photo: screenshot from Vimeo
Blue pill or red pill? Which way do you want to go? We’re not in The Matrix (or maybe we are...), we are in Toyota’s world.
Do you want to be the legendary driver, who can drift his way on the hot tarmac of life? Or do you want do be seen as the suburban superhero dad, who got the cleverest vehicle to aid him in the city odyssey?

Whatever “pill” you choose, Toyota will suit you with its best personality extension: the back-to-basis GT 86 racer or the Auris to highlight your character, be it the capricious daredevil or the wise admired father.

That must be the idea in this Toyota Australia ad, which is pretty cool and you should totally check out.

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