Having electric motors pushing up the headlights every time you want to use them is inefficient from both the aerodynamic and reliability points of view. But it's so much cooler than the way we do things nowadays and it opens up new customization possibilities.
Just take this orange machine as an example. The round bezel of its headlight is perfect for a sticker that looks like the Eye of Sauron from the Lord of the Rings movie trilogy. After his body is lost in a war, this force of evil manifests itself as a huge lidless eye engulfed in fire over a huge tower. Its gaze watches over a huge army of monstrous creatures called orcs. Let the lord of the black lands come forth, let justice be done upon him!
Photo via SubTURAT