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TAG Heuer and Zoomius Create Integrated Motorsports Management System

Swiss luxury watchmaker and Formula 1 sponsor TAG Heuer will collaborate with Zoomius, the world leader in motorsports business process automation software, to create TAG Heuer Track Intelligence, the first complete management system for motorsports.

TAG Heuer has a proven experience in motorsports, being the standard for precision timing for one hundred and fifty years. On the other hand Zoomius brings innovative technologies such as RFID tracking, timing, scoring, laps and results management.

"Partnering with Zoomius allows TAG Heuer to extend our pursuit of ultimate precision from timekeeping into all aspects of successful motorsports management," says Jean-Christophe Babin, TAG Heuer's President and CEO.

"Our brands and expertise are a perfect fit. Zoomius provides cutting-edge cloud technology to allow customers to streamline their entire operation. From Customer Relationship Management, financials, online registration, at-event management, race control and timekeeping, though to publishing results and laptimes interactively online, Track Intelligence captures decades of racing experience from people who have raced and run successful race organizations."

TAG Heuer Track Intelligence is a cloud-based Software-as-a-Service management platform specifically designed for motorsports applications. Track Intelligence is customized to meet the individual needs of every client, handling everything from registration to access to results from a smartphone.

While talking about TAG Heuer Track Intelligence clients, Keane continues, "Whether or not clients choose to utilize the superior performance and precision of TAG Heuer Professional Timing equipment, we help track-based organizations of all sizes boost revenue, save time and money, reduce dependence on key staff and streamline their entire operation."
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