TAG Heuer Named FIM Official Chronograph and Timing Partner

Swiss watch manufacturer TAG Heuer was named today the Federation Internationale de Motocyclisme (FIM) Official Chronograph and Timing Partner. This means that TAG Heuer will be offering exclusive timekeeping services and dedicated watches to the riders who'll record the "best lap" of the season.

The Swiss company has been official timekeeper for the Indy 500 race and the Race of Champions, it has a quarter-century partnership with F1 team Vodafone McLaren Mercedes, a 7-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and his new teammate, 2009 Formula 1 World Champion Jenson Button.

Also, TAG Heuer is the official Timekeeper and Chronograph of Audi-Sport multiple Le Mans 24 winner, and has active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, Chinese legend Chen Daoming, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova.

The newest addition to the TAG Heuer legacy is the Calibre 1887, an integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking.

"In addition to becoming the FIM Official Watch and Timing Partner, this is a long-term strategic partnership which is of particular importance. TAG Heuer will provide several FIM Championships with the highest possible level of timing and data management services,” stated Vito Ippolito, FIM President.

“TAG Heuer, as the official FIM-approved timekeeping system, will develop and produce exclusive timing systems for all our National Federations, Continental Unions, Organisers, Promoters and Riders. Our collaboration will also cover the research and development of new timing devices dedicated to our demanding safety regulations requests. The FIM is really proud to welcome TAG Heuer, a prestigious Swiss brand, to its motorcycling family!" Ippolito added.
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