Super73 Aims for Title of "King of the E-Bikes" With 2024 Upgrades and Race-Inspired Looks

Ladies and gentlemen, feast your eyes upon the images in the gallery. It's here that you'll lay witness to Super73's newly unveiled models for the 2024 year. This includes inspiring colorways, new throttle systems, UL-certified batteries, and tons more, all designed to elevate your riding experience even further than ever before.

Now, Super73 is one of those crews that needs no introduction whatsoever, but if you don't know much about them, then this article should give you an idea of what they're all about. To put things as bluntly as I can, this California-born lifestyle brand is really known the world over, with riders spotted from China to Europe, South Africa to Australia, and clearly North America.

As for what differentiates them from other e-bike brands around the world, aside from cranking out overly-capable machines, they also have a love for the visual side of things, with their two-wheelers displaying a sort of cafe racer or scrambler look to them, but with more colorway variations than you ever thought possible.

They also love making special edition machines that are associated with movies or other well-known brands. For example, Oppenheimer and Barbie each have their own versions, and brands like Indian are even represented on Super73s, just to name a few.

As for the 2024 lineup, This team is back and aiming to once again secure their spot as the rightful king of e-bikes in an industry flooded with countless brands in recent years. To do this, we can start off with the visual side of things; after all, this is one of the reasons Super73 has grown to international status.

According to a press release from the brand, they've been listening to their riders and, with that, have unveiled new colorways from which new riders can choose. The catch is that they're not available across all ranges this brand offers, so be sure to find the one that's fit for you. Best of all, Special Edition (SE) and Limited Edition (LE) trims are also part of the new year, and might I add, some of these look absolutely bonkers.

Of the new paint jobs, one stands out in particular, so I'll start with that. I'm talking about the Bandit SE, that black and gold layout spotted on the Z Series and R Adventure. This layup is inspired by muscle cars of the 70s, and with it, Super73 seems to be aiming for those of us who may have grown up in that era. Although, it's so dang fresh that I'd rock it as well; I particularly enjoy how it looks on the Adventure.

The next paint job I'd like to shed light upon is the Speedway LE. Here, Super is going for speed-infused nostalgia once again, with a "nod to motorsports" with "silvery satin greys." This option is only available on the Z Miami, ZX, and R adventure models. My favorite is how it looks on the Miami.

The next layup is the Palladium SE. While this one is a bit plainer than the other two versions, it still shows why Super73 is where they are today; perfectly mixing and matching colors and materials is the name of the game. This is the version I consider for those of us who don't want to attract everyone's attention, but you still will; it's a Super73. There are a couple more colorways, so be sure to dive even deeper if these babies winked at you.

But, visual changes aren't the only things Super73 has in store for us from now on. One major point is how they're handling their battery tech. What Super is aiming for, actually, succeeded in, is creating batteries that can be interchanged across different riding platforms, not to mention giving riders the ability to play around with range figures.

For example, the 500 Pro battery offers a range of up to 35 miles (56 km) and is available to some Miami, ZX, and Z Adventure models. The 750 Pro hits us with 45 miles (72 km) of range and, again, can be fitted to a Miami LE version, a couple of ZX models, the Z Adventure SE, and the S2 SE. The biggest of the bunch, the 1000 Pro, brings 55 miles (88 km) of riding and is only available on the R Adventure. These babies also come with UL-2271 certification, so sleep easy.

A couple of other new changes include the presence of a new throttle on the S2, this brand's best-seller, two-piston hydraulic brakes, the 500 Pro battery, and Maxxis rubbers, not to mention the Sandstorm and Panthro paint jobs.

But it's the R Adventure that takes the prize this time. It's not only decked out with the color variations I mentioned, but also includes the 1000 Pro battery, a Fox rear suspension shock, and even Magura MT5e hydraulic brakes. Sounds like some really big plans for this new year.

As for how much we can expect to pay for all the changes, well, you'll have to check out the prices in your country as they seem to differ from one nation to the next, just slightly. But, I do want to mention that as I was exploring this news, I noticed that some Super73 versions are selling for a tad less than before; this may be the time to get your hands on one.