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Subaru Releases Two Impreza Concept Videos

As we mentioned yesterday, the Subaru Impreza Concept is one of the most purposeful and best looking designs ever made by the company. The carmaker seems to have done its homework really well this time, and knows what its customers really want from the next generation model.

Not being contempt with just the concept they brought to the LA Auto Show, the Japanese company stunned us today with a pair of new 3D computer generated videos that showcase the model.

The first video is a true piece of creative genius. The car takes center stage in a world made entirely out of its composing parts. The video starts out in an urban environment, with the whole city, made of light bulbs, coming to life. If you look closely enough, you notice that the traffic lights are made of engine blocks.

The entire natural world has been recreated from the Impreza’s components: dandelions made from pistons that blow away in the wind, a waterfall that pours bearings instead of water and fur-trees made from spark-plugs. Even the animals are made from car components. Subaru must really be proud of the improvements they will introduce to the next Impreza.

“Designed as an indication to the possible direction of future Impreza models, it blends advanced Subaru design with Subaru's unique driving confidence in perfect unison, while also expressing the core Subaru brand values of "enjoyment and peace of mind." The Impreza Concept fuses a sleek form that exudes dynamism and elegance with a roomy and rich four-seat interior that provides a safe and comfortable ride,”
the description of the second video reads. Lets just hope most of the features in the video make it to production.

We’ve used enough superlatives in this article, it's now time for you to watch the videos and tell us what you think.



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About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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