Subaru Looks for The World's Worst Weatherman

Just as we did, you might be wondering what would Subaru have to do with weather predictions. Well, the answer came as soon as we finished reading the whole Subaru press release, which stated that it has launched a new campaign to promote its Symmetrical All-Wheel Drive system.

The campaign, dubbed "The World's Worst Weatherman," is aimed at showing drivers that, when caught off guard by the weather, they can rely on the Subaru Symmetrical All-Wheel Drive to handle virtually any road condition.

There are two Subaru-produced videos – both independently certified by the United States Auto Club – that demonstrate how Subaru's Symmetrical All-Wheel Drive outperforms  the competition from Toyota, Ford, Nissan and Honda.

The videos are available here, along with games such as "Conversation Starters," "Time Wasted" and "Weather Odds." Conversation Starters features alternative options for beginning discussions, rather than the overused line, "So, how about that weather today?". Time Wasted calculates the amount of time a person spends worrying about the weather, based on age and frequency of weather chat.  Weather Odds predicts the probability of a person encountering inclement weather in their current location.

In addition, another game on Subaru's Facebook page, "Forecast Showdown," allows fans to pit themselves against the actual forecast, as well as their friends' forecast predictions, to see who has the superior forecasting skills.

"Our newest campaign puts a comedic spin on the way we all plan our activities based on the weather," said Alan Bethke, director of marketing communication for Subaru of America, Inc. "The World's Worst Weatherman campaign brings the unpredictability of weather to viewers in a fun and amusing way – and most importantly, touts the value of Subaru Symmetrical All-Wheel Drive.  In other words, the weather really doesn't matter if you drive a Subaru."