Skoda Sponsors Australian Cyclist Jack Bobridge

The Australian division of Skoda has just announced that it will sponsor Jack Bobridge, gold medal winner in the under-23 time trial at the recent UCI World Road Cycling Championships in Switzerland.

As part of the deal, the young Australian cyclist will benefit from Skoda's Ambassador program, which include he recently launched high-performance Octavia RS Wagon, a car "extremely satisfactory" for Bobridge.

“We are very excited to welcome Jack to the Skoda Team and look forward to supporting him as he pursues his goals and dreams,”
said Matthew Wiesner, Head of Skoda Australia. “To be supporting the proven future of Australian cycling as we head to the Olympics in 2012 is great for the brand".

Bobridge was signed by Garmin Slipstream, one of professional cycling’s top teams, much to the disappointment of Lance Armstrong, who described him as the '’real deal’. Armstrong was impressed by the young athlete after they had a training ride together before this year’s Tour Down Under.

Skoda, in fact, has a strong connection with the cycling world, as the brand was a bicycle manufacturer, before it switched to four wheels in 1905. The company sponsored the world’s most famous bike race, the Tour De France, is a partner of the Tour Down Under in Adelaide, Australia and it has also recently taken on a sponsorship association with Australia’s largest public bike ride, Around the Bay in a Day.

Moreover, Skoda Australia will also sponsor the World Cycling Championship due to be held in Geelong in 2010.
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