The redesigned website features streamlined user profiles, improved forums, exclusive Scion “Insider” news and a new “Owner Tools” section available only to registered Scion owners. Users can share maintenance tips, photos of their vehicles, and even plan local events with other Scion owners.
“In redesigning scionowners.com, we wanted to provide a faster, easier way for our owners to navigate the site and be able to interact with other Scion enthusiasts in their local communities and around the country,” said Amanda Lomont, Scion interactive manager. “The designers and developers at Cie Studios did an excellent job creating an online community and app that helps owners get the most out of the Scion experience while also providing a venue where they can express their enthusiasm and creativity.”
“The biggest challenge in designing any branded online community is that it needs to reflect the look and feel of the brand with every click without coming across in a heavy-handed way as a marketing site,” said Jennifer Walter, vice president of Production at Cie Studios. “We wanted users to feel good about having chosen to become a Scion owner, and to feel that their wise decision is reinforced at every turn by the manufacturer and dealer. We believe we’ve accomplished that goal while also providing a fun place for owners to share the passion they have for these unique vehicles.”
In addition, the latest version of its iPhone app, also created by Cie Studios, brings the website’s features to life for Scion owners on the go, syncing the mobile app’s data and content with the new site. A similar Android app will be available in April.
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