Photo: Rolls-Royce
So the baby Rolls-Royce is called the Ghost, right? It has a more flamboyant brother, the Wraith, with only two doors for added visual drama, right? With these two models ticked from the “What shall we do next?” list, the British-based ultra-luxury manufacturer finally confirmed the arrival of a two-door, rag top variant of the Ghost. This model is called the Dawn.
The Rolls-Royce Cockcrow or Rolls-Royce Morning would’ve been interesting alternatives. Nevertheless, what’s the deal with the Rolls-Royce Dawn? Slated to debut during the first quarter of 2016, the forthcoming Roller is described by the company with fancy words such as ‘exciting’ and ‘sensuous.’
We’ve reviewed the Ghost and Wraith and both grew on us. It’s funny that despite all the gratuitous pomp and circumstance, it’s only after you’ve driven a Rolls that the machine gets under your skin. We may laugh a little at the name chosen for the future model, but it is a given the Dawn will be a thoroughly ethereal ride.
Torsten Mueller-Oetvoes, chief executive office of the Rolls-Royce marque, commented the following:
“Our Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
The Dawn nameplate isn’t all that new, being first applied by Rolls in 1949. The Silver Dawn is the first Rolls-Royce to have been offered with a factory-built body and was built in 760 examples from 1949 to 1955. On an ending note, the 2016 Rolls-Royce Dawn is, and I quote: “beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it.”
Just as Seth Godin once said - marketing is a contest for people's attention.
We’ve reviewed the Ghost and Wraith and both grew on us. It’s funny that despite all the gratuitous pomp and circumstance, it’s only after you’ve driven a Rolls that the machine gets under your skin. We may laugh a little at the name chosen for the future model, but it is a given the Dawn will be a thoroughly ethereal ride.
Torsten Mueller-Oetvoes, chief executive office of the Rolls-Royce marque, commented the following:
“Our Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date. Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
The Dawn nameplate isn’t all that new, being first applied by Rolls in 1949. The Silver Dawn is the first Rolls-Royce to have been offered with a factory-built body and was built in 760 examples from 1949 to 1955. On an ending note, the 2016 Rolls-Royce Dawn is, and I quote: “beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it.”
Just as Seth Godin once said - marketing is a contest for people's attention.
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