Nissan to Tackle Ford and Chevy Full Size Pickups

Nissan is ready to give the Ford F-150 and the Chevrolet Silverado a good run for their money with a completely redesigned Titan pickup truck.
2013 Nissan Titan 1 photo
Photo: Nissan
At least this is what Nissan Americas vice president Pierre Loing claims, adding that the Japanese-based carmaker wants to turn the low volume Titan pickup into a solid competitor for the markets main players, Ford and Chevrolet.

Built since 2004, Nissan Titan was not intended to challenge the big Detroit Trucks in sale numbers, but rather to be an alternative to them. Titan's greatest success so far was recorded in the south central part of the United States, which accounts for nearly 25 percent of sales.

Nissan's new Titan, most probably set to appear for the 2014 model years, will have a more powerful V8 engine derived, in part, from its successful racing program. Fuel efficiency will also be a major concern at Canton, Mississippi.

But the Japanese automaker has a long climb ahead in the full size pickup segment, considering that Ford and Chevrolet sell over 500,000 of their trucks each year. For the moment, the Titan is fifth in the US, after Ford's F-150, Chevy Silverado/GMC Sierra, the Ram, and Toyota Tundra.
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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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